British Prime Minister Rishi Sunak on Wednesday set July 4 as the date for a national election that will determine who governs the U.K., choosing a day of good economic news to urge voters to give his governing Conservatives another chance.
“Now is the moment for Britain to choose its future,” Sunak said as he stood in heavy rain outside the prime minister’s residence.
Sunak’s center-right party has seen its support dwindle steadily after 14 years in power. It has struggled to overcome a series of crises including an economic slump, ethics scandals and a revolving door of leaders in the past two years.
The center-left Labour Party is strongly favored to defeat Sunak’s party.
The prime minister’s announcement was nearly drowned out by protesters blasting “Things Can Only Get Better,” a Labour campaign song from the Tony Blair era.
Bookies and pollsters rank Sunak as a long shot to stay in power. But he said he would “fight for every vote.”
Sunak stressed his credentials as the leader who saved millions of jobs with support payments during the COVID-19 pandemic and got the economy under control. He said the election would be about “how and who you trust to turn that foundation into a secure future.”
The election will be held against the backdrop of a cost-of-living crisis and deep divisions over how to deal with migrants and asylum seekers making risky English Channel crossings from Europe.
The announcement came the same day official figures showed inflation in the U.K. had fallen sharply to 2.3%, its lowest level in nearly three years on the back of big declines in domestic bills.
The drop in April marks the greatest progress to date on five pledges Sunak made in January 2023, including halving inflation, which had climbed to above 11% at the end of 2022. Sunak hailed the new figure as a sign his plan was working.
“Today marks a major moment for the economy, with inflation back to normal,” Sunak said Wednesday ahead of the election announcement. “Brighter days are ahead, but only if we stick to the plan to improve economic security and opportunity for everyone.”
Voters across the United Kingdom will choose all 650 members of the House of Commons for a term of up to five years. The party that commands a majority in the Commons, either alone or in coalition, will form the next government and its leader will be prime minister.
Labour leader Keir Starmer, a former chief prosecutor for England and Wales, is the current favorite. The party’s momentum has built since it dealt the Conservatives heavy losses in local elections earlier this month.
The Conservatives have also lost a series of special elections for seats in Parliament this year, and two of its lawmakers recently defected to Labour.
Following on his party’s successes in the local elections, Starmer, 61, last week announced a platform focused on economic stability after years of soaring inflation as he tries to win over disillusioned voters