Cristiano Ronaldo’s removal of two Coca-Cola bottles during the press conference at the Euros has coincided with a $4bn fall in the share price of the drinks giant.
Ronaldo followed it by holding up bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
While it's not expected to do any lasting damage, Coca-Cola’s share price dropped by 1.6%, from $56.10 to $55.22, almost immediately after Ronaldo’s gesture. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
Coca-Cola, one of the official sponsors of Euro 2020, replied on Tuesday with a statement that said “everyone is entitled to their drink preferences” with different “tastes and needs”
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