Nigerian
Breweries Plc, the foremost brewer in the country has raised the bar in the
Ready-to-Drink (RTD) market with the launch of “Ace Desire,” the first zobo-flavoured alcoholic drink into the
Nigerian market.
Marketing Director, Nigerian Breweries
Plc, Mr. Franco Maria Maggi, explained to Journalists at the launch in Lagos on
Thursday,thatAce Desire is a sophisticated blend of spirit, natural Hibiscus or
zobo extracts, being the traditional
beverage produced from Hibiscus leaves. “This rich combination of a balanced
mix of spirit and Hibiscus extracts contains 5.5% alcohol, and offers a tingling
sensation and rich aroma”, he said.
According to him, Ace Desire,packaged in
a 33cl glass bottle, stands out amongst other products on the Ready-to-Drink category.
He added that Nigerian Breweries, “the house of quality” has delivered on yet
another promise to delight consumers with the introduction of Ace Desire.
“The brand’s ambition is to lead in the
Nigerian RTD category by establishing itself as the relentless pioneer of
innovation”, Maggi said, while alsopromising that the product will be
available in outlets across the country over the next few weeks.
Mr. Franco Maria Maggi disclosed that
the extensions of the Ace brand have always been informed by the need to
satisfy different consumer taste profiles that evolve and change over time.
It would be recalled that Nigerian
Breweries launched the Ace brand in December 2014 with an
apple-flavoured alcoholic drink called Ace Passion.In March 2015, Ace Roots, a
spirit mixed alcoholic drink made from African herbs and fruits joined the Ace
family, while Ace Rhythm, a mix of Vodka and Citrus was unveiled in November
2015.
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