Adetokunbo Modupe, the Lead
Strategist and Chairman of TPT International Limited, has emerged Outstanding
PR Personality of the Decade. His overwhelming recognition was the highpoint of
the 2017 Marketing Edge Awards, held at the Federal Palace Hotel, last
weekend in Lagos.
According to the organisers, the
programme is aimed at recognising and rewarding excellence in Nigeria’s Public
Relations, Advertising and Marketing Communications sectors.
Toks, as he is fondly called, has
earned himself and his agency a reputation for creativity and daring spirit,
some of the attributes that have seen his agency consult for top-notch brands
and win awards for campaigns.
Toks’ active years in Public
Relations and marketing entrepreneurship practice spans over two decades during
which period he has introduced innovative style which has made him actively
relevant in the industry.
With Toks at the helm, TPT
International has provided services for various clients in Telecommunications,
Energy, Banking, Food and Beverages, Pharmaceuticals, Media, Real Estate,
Education and Government.
He commended the award organisers
and explained that the honour remained a confirmation of his team’s focus in
running a perception management firm with a globally aligned structure that has
enabled TPT International transformed into one of Africa’s most sought-after PR
agencies.
“In today’s PR world, content is a
major driver of perception which I and my team have used in firming our belief
in innovation and professionalism in the practice. Our edge in the industry is
our creative solution to clients’ briefs,” he said.
Some of the companies TPT
International has worked for and still working for include Nigerian Breweries
Plc, Promasidor Nigeria Limited, Reckitt Benckiser, Lagos Business School,
Buildcon Global Services, British American Tobacco Company, Pfizer, Federal
Government of Nigeria, Lagos Lotto, Guinness Nigeria, Procter and Gamble West
Africa, British Council, Starcomms Plc, MasterCard, Heritage Bank, General
Electric West Africa, WFM 97.1 radio and many others.
Toks was Secretary General of Public
Relations Consultants Association of Nigeria (PRCAN) from 2005 to 2007, a
period the association regained its voice as a professional body.
Other major winners at the night of
honour included Toyota (Outstanding Auto Brand of
the Year); Insight Publicis, DDB Lagos, Noah’s Ark Communications and X3M Ideas
(Outstanding Creative Agencies of the Year); Emeka Okeke, Managing Director of
Media Fuse Dentsu Aegis Network (Outstanding Media Personality of the Year);
Ikechi Odigbo, Managing Director of DDB Lagos, Lanre Adisa of Noah’s Ark and
Steve Babaeko of X3M Ideas (Outstanding Advertising Personalities of the Year);
Brooks and Blake and Integrated Indigo Limited (Outstanding PR Agencies of the
Year); and Modion Communications (Outstanding Young PR Agency of the Year).
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