REDTV,
a dynamic online lifestyle channel that puts the spotlight on Africa with
a distinct global appeal,launched its Francophone version on Thursday.
The
fun-filled event, supported by the United Bank for Africa (Plc), was
held at the Azalaï Hotel in Abidjan Cote d’Ivoire. It was witnessed
by distinguished players in finance, public and entertainment industries in
Franco-Phone Africa’s largest economy and other neighbouring countries. The
impressive gathering also featured the screening and premier of REDTV’s first
francophone TV series, Boutique Hotel.
Notable
guests who graced the colourful ceremony which was a grand display of
excellence include, the Ivorian Minister of Culture, M. Maurice Bandama
and Ally Coulibaly, the Ivorian Minister of African Integration.
With
the launch of French language content of REDTV, the lifestyle station has now
extended beyond Anglophone Africa into 10 French-speaking countries in which
the UBA group operates.
Speaking
at the event, the Managing Director of UBA Cote d’Ivoire, Mrs Sarata Kone,
noted that the launch is an acknowledgment of the Bank’s recognition of its
diversity as a pan-African financial institution with presence in 19 African
countries in major financial capitals of London, New York and Paris. This
according to her is in tandem with the Africapitalism philosophy of the
Chairman of UBA Plc, Mr. Tony Elumelu’s call on all Africans to take full
responsibility in developing the continent. “Africans should present Africa in
a new light, it is up to Africans to change the vision the world has concerning
it,” Kone said quoting Elumelu.
Also
speaking, Mr. Bandama Maurice, Minister of Culture, commended UBA’s unique
vision, saying “a development where an organisation like REDTV takes it upon
itself to reset the Africa narratives by projecting it as a continent that
offers opportunities to its ambitious and talented youth, is not only welcome,
but is indeed laudable.”.
Boutique
Hotel was produced in collaboration
with Alexandra AMON, a young producer and actress from Ivory Coast who won the
best prize in the television series of FESPACO Awards with Chroniques
Africaines in 2015.
The
Boutique Hotel features a young woman, Lola Durant, played by Alexandra Amon,
who takes over the reins of a hotel residence once run by her widowed mother.
Without experience, Durant faced an uncommon staff and a rather unusual
clientele. This series, where love and low-blows intermingle, is the
first francophone programme on REDTV channel. "I am truly happy and proud
to contribute in my own way to the Ivorian cinema and even happier that nations
like Nigeria chose to trust us in developing our art,” said Amon
Side
attractions at the event featured stunning performances with Kiff no Beat and
TNT, the most famous band in Cote d Ivoire, thrilling guests who evidently could
not resist the enthralling vibes. The dance-floor was filled to capacity as the crowd
danced the night away.
UBA
with its vast network and capabilities continues to serve customers bearing
in mind their importance and exceeding their expectations. As Africa’s
Global Bank, UBA will continue not only to serve them, but also
to partner with them in order to provide excellent financial services to
them.
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