REDTV, a dynamic online lifestyle
channel that puts the spotlight on Africa with a distinct global appeal, in conjunction with The
Naked Convos has premiered a new web-series titled, ‘Our Best Friend’s
wedding’. REDTV is supported by the United Bank for Africa’s
(UBA Plc).
The impressive gathering which held this past weekend, attracted a good number of A-list dignitaries and
business leaders, from different industries across Nigeria including:
the Honourable Minister of Information and Culture,
Alhaji Lai Mohammed, Chairman of United Bank for Africa Plc, Mr. Tony Elumelu, Group Managing Director, Mr. Kennedy
Uzoka and players in the entertainment and film industries
Speaking at the premiere, Alhaji Lai Mohammed, who was visibly
impressed with the quality of the movie spoke glowingly about the unrelenting
support of UBA towards the growth of the creative industry in Nigeria, noting
that UBA is no doubt one of the very few organisations that truly understands the
far reaching impact the creative industry can add to Nigeria’s economy.
The
minister applauded the high quality of the television series, attesting that
Nigeria’s television production and creative industries have come of age with
capabilities to contribute significantly to the country’s socio-economic
development. This, according to the minister is part of the objectives the
recently signed pact between the Federal Ministry of Information and The Tony
Elumelu Foundation hopes to achieve. The Tony Elumelu Foundation is founded by
the Chairman of UBA Plc, Mr. Tony Elumelu.
“I
recall that before the MOU we signed with the Tony Elumelu Foundation, we
identified a plethora of problems in the Creative Industry ranging from
systemic failure, lack of monitoring of intellectual property and lack of
capacity. Having said that, I am particularly delighted to tell you that after
organisations like the Tony Elumelu Foundation and the British Council came to
the rescue of the creative industries, the story has now changed for good”, the
minister said.
Reiterating
why the MoU is important for Nigeria’s creative industries, he explained that
the film industry, best known as Nollywood, is the most energetic in the world
and has a total estimated value of over $500 million per annum. It also
provides jobs for thousands of people but sadly, an estimated $200milion is
lost to piracy annually because of the absence of formal, legal distribution
systems.
Also
speaking at the premiere, the Director of Marketing and Corporate
Communications, UBA Plc and executive producer of the television series, Mrs.
Bola Atta appreciated the critical interventions by the government in creating
an enabling environment for the creative industry to thrive, whilst noting that
the series, made by Nigerians in Nigeria is of world class standard. According
to her, in just a few days of its release, the series garnered over
130,000 views on the YouTube channel. .
The
movie, Our Best Friend’s Wedding is a romantic dramedy of a young man who
panics and buys an engagement ring on a whim. He recruits his two female best
friends to help go through a list of potential candidates and sets off a series
of events that lead to a wedding.
The series stars Adebola ‘Illrymz’ Olowu, Oreka Godis, Gbemi
Olateru-Olagbegi, Chris Attoh, Timi Charles-Fadipe, Unamka Marycolette, Yewande
Lawal, Sarah Boulos and Theo Lawson.
REDTV is a digital online television network
that features the very best of entertainment, news, design, travel, fashion, music,
sports, comedy and much more. The channel is available on YouTube, Facebook,
Twitter and other social media platform
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