Unity Bank Plc. has introduced
the Unity Biz Account as part of its bouquet of SME offerings aimed at
supporting micro, small and medium enterprises (MSMEs).
The SME space is a key market
focus for the Bank as it provides the platform that will enable it tap into
the business opportunities in the segment which has been identified as
being the fulcrum of economic growth in the country.
The value proposition embedded
in the UnityBiz current account lies in the fact that structured businesses in
the SME space are able to access both the asset and liability side of the
product at concessionary rates, which benchmark the best pricing offered in the
industry.
The SME target market includes
Retailers, Social Services, Schools, Contractors, Professional Service firms,
Wholesalers, Manufacturers, Hospitality, NGOs, Clubs and Associations,
Suppliers and the Agri-business value chain. The purpose is to offer the SME
product that offers unbeatable value.
The UnityBIZ current account is
also bundled with the Business Debit Card; a Verve- card which allows a maximum
of five cards per SME such that each card can be programmed with separate
transaction dynamics.
Unity Bank also offers SMEs
financial advisory services as well as a free quarterly counseling and
networking sessions to guide businesses that subscribe to the Unity Biz scheme.
Financial products analysts are
of the opinion that Micro, Small and Medium-sized Enterprises, manufacturing,
retail as well as wholesale segments of the market stand to benefit from the
Unity-Biz product.
Unity Bank, a major promoter of agro-businesses, expects that
agro-allied and packaging companies keying into the on-going diversification
efforts of both federal and state governments will find the Unity-Biz account
useful as a supporting tool for their operations.
Tags
Business