As it continues the introduction of its
newly launched 3x cement of 42.5 grade to various stakeholders, Customers of
Dangote Cement Plc, especially those from the South East would for the next one
week purchase the commodity at a hugely discounted rate in the spirit of the 25th
Enugu International Trade Fair.
The Company, still savouring the successful
launch of the new product said it was rewarding its loyal customers and has
therefore decided to slash the price of cement at the on-going Enugu Trade
Fair.
According to a promo being run on radio and
television, visitors to the fair would have the opportunity to buy the
commodity at N1, 660. 00 per bag.
It would be recalled that Dangote Cement had
last week in lagos introduced the new 42.5 cement grade which it code named 3x
and the new bag to the journalists.
The company also hinted that it had also
embarked on the production of another higher cement grade of 52.5, pointing out
that all it was doing is to offer its customers variety of choices among
quality cement as obtained in other countries.
The promo which kicks off on March 31
will run till April 6.
According to South East Regional Sales
Director, Dangote Cement, Tunde Mabogunje, Dangote cement customers will have
the opportunity of buying the discounted product at the priced of N1,660 at the
company’s pavilion within the Enugu Trade Fair Complex.
He said the promo allows customers to buy a
minimum of 50 bags of cement or a maximum of 100 bags of cement at the factory
price instead of the existing policy which requires purchase of several trucks
of cement at factory price.
Said he, "Two or more people can come
together to buy 100 bags. We are partnering with Access Bank, Fidelity Bank and
Zenith Bank whose representatives are at the Dangote pavilion. Customers
will pay and get tellers/codes from any of the stated banks' representative.
Collection of cement is the next day at Dangote Cement depot at Emene."
Director General of the Enugu Chambers of
Commerce Industry Mines and Agriculture Mr. Emeka Okereke who was
delighted at the promo said it would enrich the fair and attract visitors and
commended Dangote Cement on the initiative saying the promo will without
doubt bolster the fair and increase patronage.
He pleaded with other participating
companies to consider running a promo to attract and reward their customers
just as Dangote has done.
Interestingly, with the announcement of the
promo on several electronic media Enugu, interested visitors and participants
are already thronging the Dangote pavilion to partake of the promo and to book
in advance for their supplies.
Also, Dansa, the ready to drink beverages
subsidiary of Dangote Group is also running a promo on at the fair. Every
purchase from Dansa, no matter how little is accompanied with a gift of exercise
book. People who buy two crates of kally from Dansa are entitled to a free
crate of kally. The promo is titled 'buy two get one free'.
National Salt Company of Nigeria (NASCON)
has also introduced a new range of seasoning into the market. The seasoning Dan
Q comes prepared with uniqueness associated with products from the Dangote
Group.
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Business
Pls , the consumers are still buying at old price. Help us enforce the new price.
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