United Bank for Africa (UBA) Plc has entered
into a partnership deal with Parolz.com, an online platform which offers
exclusive discounts and benefits from top outlets in Nigeria. The offers
range from Dinning to Lifestyle, Hospitality, Transportation and Gift
Items. Only recently, Parolz.com extended its offerings to include Jumia
and Metro Taxi. This implies that UBA Cardholders get exclusive discounts from
Jumia, Metro Taxi and the over 200 Merchants listed on Parolz.com
This development comes on the heels of UBA’s
nomination as the financial institution with the most benefits to Cardholders
under the Card Benefit Category in the Card and ePayment Africa Awards.
UBA is known to have through its Cardholder Loyalty Scheme,
launched several initiatives aimed at rewarding loyalty whilst encouraging card
usage. Packages offered cover travel, lodging, lifestyle and
entertainment. The UBA’s Card loyalty strategy cuts across the various
card schemes under the Bank’s e-banking portfolio. There are ongoing deals for
MasterCard, Verve and VISA Cardholders.
“No other Financial Institution comes close
to providing the many benefits we provide our Cardholders’’ stated Dr. Yinka
Adedeji, UBA’s Divisional Head, e-Banking.
“We have brought together, some of the biggest
Retail Outlets and offered discounts at these outlets to our Cardholders. We
understand the importance of Customer loyalty to our business and will
continue to launch initiatives to make our Customers know that they are special
to us”.
Ayo Akinola, Co-Founder and Head Business
Development of Parolz.com stated “We have more than 200 Outlets registered with
us, through which our over 10, 000 Members can enjoy exclusive discounts with
our Discount Card called the Parolz City Card. This relationship with UBA
affords us the opportunity to reach out to a wider audience and we are
convinced that UBA Customers will find this extremely beneficial. We have also
waived the registration fee for UBA Cardholders”.
UBA’s focus on Customer loyalty though its Cardholder’s
benefit Scheme, is a deliberate strategy to improve customers’
satisfaction, encourage card usage and the drive the Central Bank of Nigeria’s
cashless initiative.
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Business