FBN Holdings PLC
popularly known as First Bank recently unveiled a new corporate identity
(logo) as part of her 120th Anniversary celebrations.
The new logo didn’t
lose the iconic Elephant symbol but rather refreshed it in a number of
ways. The raised head of the elephant is a promise to all customers that
with First Bank in your corner, every financial challenge you face, you can
face with your head held high.
The deep blue color
represents momentum, innovation and evolution ensuring that the bank will
continue to develop solutions that are at the heart of customers’ challenges.
The raised foot of the elephant is a promise from First Bank to always put the
best foot for all valued customers.
The infusion of
gold serves as a renewal of promise to all stakeholders to continue to set the
gold standard for value and excellence in financial solutions across sub
Saharan Africa.
Mallam Bello Maccido, CEO of FBN Holdings, the parent
company of First Bank, says, “The announcement of FBN’s refreshed identity is an important milestone
and far from being just an image or logo. It combines the 120 year old heritage
that is central to our identity with a commitment to sustainable business
practices and the highest levels of professionalism in the industry. Through
this period of change we will continue to place the highest priority on the
needs of our customers.”
First Bank began
operations in 1894 as the bank for British West Africa and was indeed the first
bank in Africa.
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