New Media is increasingly playing a key role in the messaging
process of key players in business, government and at even private levels. What
used to be an appurtenance is now a necessity for brands that care about how
they are perceived. While the use of these tools and forms of communication
have become the norm for the most forward-looking organizations, it has become
crucial to celebrate those who are not only doing it well but doing it
differently without losing their brand essence.
We believe
that recognizing excellence in the use of new media and digital communications
today will help raise the ante in the industry for the future. We will be
looking forward to celebrating the various entries into the 30 award categories
of Broad Awards but most importantly, we will be looking forward to celebrating
our people, our culture and our advances in the art of corporate, public and
private communication on new media and digital communications.
The Nigerian Digital Communication and Entertainment
company, iBroad Group is proud to announce the launch of its award website http://ibroadgroup.com/awards/ iBroad
Group’s Broad Awards for New Media. The platform will serve as a unique, user-friendly
portal that’d be a digital desk for Broad
Awards for New Media applicants. It would be an online communication platform
for New Media mavens, newbies and afro-centric online media fans worldwide.
Over the years, the field of
professional communication has experienced a significant change through new
media communication, and this has become one of the fastest growing, innovative
communication sub-sector for companies, institutions and organizations. In
order to advance excellence in the practice and deployment of New Media, to
encourage an active exchange among practitioners, iBroad Group has launched an
Africa-wide competition for excellence in online communication and social media
on a practical level through the Broad Awards for New Media. It will be a fair,
transparent and independent competition, with a high-level jury panel formed by
leading practitioners who will rate superior online strategies, campaigns and
social media tools from across Africa. Furthermore, the academia will for once
be recognized in a mainstream award for the outstanding Bachelor and Masters’
thesis dealing with online communication.
To thrill consumers or employees
requires a great deal of energy as well as ground breaking ideas. The influence
of new media continues to grow, however mobile and viral communication, online
events and competitions are becoming increasingly important. Therefore, the
Broad Awards for New Media has utilized this experience to create all the
categories to meet up with the expectations of the general public, New Media
enthusiasts and those with specific interests in the "war for
talents" in this arena. We have implemented specific categories that will
honour success in the field of online communication. We will honour outstanding
achievements at an African level. We will particularly be interested in innovative
communication campaigns and technologically outstanding projects that will be submitted
to our jurors. Never before has the whole range of online communication been
taken into account in a single award, uniting leading communication
professionals.
We invite you to compete for the New
Media Broad Awards. Become a proud winner of this prestigious award and
celebrate your success with your peers. Submit your innovative projects and
campaigns in a total of 30 categories online. We are looking forward to
receiving your inspiring and pioneering work within the field of online
communication.
For us at the iBroad Group, we
believe the future is here, hence our excitement in the power and possibilities
that could arise from the use of New Media and new tools of social and
corporate communications. We believe that the introduction of the awards will
usher in a new level of engagement, professionalism and excellence in the
field. When we finally gather in Lagos for the awards, we believe that we will
be hosting some of Africa’s biggest players in this field. It is time to show
how much Africa can do, it is time to show how much Africa has indeed done. We
are very much excited about these awards and we believe our excitement will
reach new levels when we start receiving your nominations for the various
categories.
Please email info@broadawards.com for enquiries and
visit www.broadawards.com to nominate
your choices. Welcome to the future of New Media, welcome to the frontier of
change in Africa, let us celebrate the Broad Awards for New Media.
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