Airtel Nigeria is set to further improve on the quality of service that has earned it plaudits from customers and regulators with the addition of over 2000 kilometres of fibre optic cable on its network.
Speaking recently at a media roundtable in Lagos, the Managing Director and Chief Executive Officer, Airtel Nigeria, Mr. Rajan Swaroop, disclosed that the company has doubled its network capacity since taking over and is poised to improve on that in the bid to continue rendering bespoke telecommunications services in Nigeria.
Speaking on his company’s plans to build on the gains of the first 24 months, Swaroop said: “In this first phase, we will be adding over 2000 kilometres of fibre optic cable to our network.”
He noted that the investment and diligence being put into transforming Airtel into the most loved brand in the daily lives of Nigerians are already bearing fruits. He made an example of the recent rating by telecommunications regulator, the Nigerian Communications Commission, where Airtel was rated the best network in Nigeria in the first quarter of 2012.
“Our efforts are paying dividends. The Nigerian Communications Commission rated us the best in March and April of 2012 when they rated networks in Nigeria,” he said.
Swaroop reckoned that the high rating coming the way of his company could be partly because “we have doubled the capacity of our network since taking over.” The doubling of the capacity has put the company in good position to double its subscription base without quality of service being negatively affected.
The high rating that the company is receiving is not limited to Nigeria, as foremost brand rating agency, Millward Brown has also acknowledged the footprints of the company on the sands of the Nigerian telecommunications marketplace by rating “Airtel the 71st brand in the world, making us the only telco operating in Nigeria to be so honoured,” the CEO further disclosed.
Swaroop also said that Airtel remained work in progress: “The journey to building the most loved brand in Nigeria has started and it reflects in what we are doing.”