Veteran journalist Alhaji Alade Idowu Odunewu is dead
The late Odunewu, who wrote with the
pen name Allah De, was former Editor of the Daily Times ,died yesterday at St Nicholas
Hospital, Lagos. He was 85.
His Allah De column was for many
years the delight of readers for its wit, simplicity and humour. His remains
will be buried today at the prestigious Vaults and Garden, Ikoyi, Lagos at 3pm.
He is survived by three children.
It was widely acknowledged by his
contemporaries that few loved journalism like Allah De. He was one of those
rare specimens born for a time and a profession.
According to Felix Adenaike, a
former editor of the Tribune, “Alade Odunewu was a great craftsman who lived
journalism”.
Former Managing Director of The
Guardian Mr. Lade Bonuola said: “Oga was a titan, even in the fast depleting
generation of the masters. The other day it was Unuegbu. He was an exceedingly
gifted writer who always had very close by his armoury of humour, ranking with
Baker of New York Times and Cameron of Daily Express in humour and Bernard
Levin of The Times of London in seriousness and mastery of language.
“Of course, Cassandra of the Daily
Mirror of whom he was a proud disciple. A product of Regent Polytechnic, he was
one of the early elite that ruled our great Kingdom that the Daily Times was.
He was the best all-round final student at Regent. He was a moral compass who
yield, space to none in integrity.
“With the departure of his wife last
year, he lost his accustomed ebullient will to live. He was kept going by his
wonderful children – Ebun, Akanni and Segun. When a person like that departs,
it is as if a part of you is gone. So is a part of Nigeria’s history.”
The late Odunewu was also
acknowledged as one of the founding fathers of Nigerian journalism who
continued to support the industry many years after his retirement from active
practice of the profession. He was the chairman of the Nigeria Press Council
(NPC) and Chairman, Board of Trustees (BoT) of the Nigeria Media Merit Award
(NMMA).
Allah De began his journalism career
at the Daily Times as a reporter after his secondary education at the New
Bethel College, Onitsha, Anambra State but fate seemed to have a higher calling
for him as he secured a Federal Government scholarship to study Journalism at
the Regent Street Polytechnic London- now University of Westminster.
He was a star in London, winning the
Commonwealth New Statesman Prize for the best all-round student and also
working for a number of British newspapers- a rare feat at the time and even
now- before returning home.
Between 1950-56, the late Odunewu
worked at the Daily Times as a reporter and sub-editor. He left to become the
Managing Editor of the African Press Limited Ibadan, publishers of the Nigerian
Tribune. That was 1956 and 1957. Odunewu spent four years, between 1960 and
1964, as the Editor-in-Chief of the Allied Newspapers of Nigeria before he left
to become the Editor, Sunday Times, in 1964.
He rose through the ranks at the
Daily Times before he was appointed editor of the paper, coming after Peter
Enahoro who was initially known as “George Sharp” and later as Peter Pan. The
late Odunewu’s time as the editor of the most prestigious newspaper at the time
has been described with many charitable adjectives by those who worked with
him. While Peter Pan was a “great writer”, Odunewu was adjured to have combined
his fine writing skill with even a greater talent as an editor of the paper.
Perhaps one of the lasting legacies
of the departed journalist is his “ Allah De” column, which has been described
by many as one of the best satires ever penned by a Nigerian journalist. The
late Nnamdi Azikwe-himself a fine writer- described the late Odunewu as the
dean of Nigerian satirical writing.
“Satire is the stuff of his work,
master of the well-placed innuendo. Odunewu called attention to the follies and
foibles of his era without wounding the vanities of the men and women of the
moment,” Journalism teacher and The Nation Editorial Adviser Olatunji Dare once
wrote in 2007.
Encomiums were pouring in last night
from his contemporaries and those who knew him only through his writings. Henry
Odukomaiya, who took over from him as the Editor of the Daily Times said: “ I
am shocked, saddened to learn from you about the sudden departure of my great
boss, Alade Odunewu whose pseudonym was Allah De which was the name of the
column he gave birth to when he was Editor-in-chief of the Daily Times.”
Odukomaiya had a flattery
reminiscence of the character of the writer. “The Allah De that I knew was one
of the most accommodating bosses that anybody could have, I mean every word of
what I am saying. He never offended anybody, he did his job to the best of his
ability and his ability was quite high. He was very jocular and that reflected
in every of his writing. He was elegant too. He didn’t take life too seriously.
Unfortunately, he didn’t have a good matrimonial life.
Adenaike remembered the late Odunewu
as a great mentor to the younger generation of journalists and a great
craftsman. “That was the father of journalism. Nigerian journalism has lost one
of its founding fathers, and he was a great mentor to the younger ones. He
wrote a column Allah De. He was a great humorist and satirist. He was a great
craftsman. He lived journalism; he published two books – Winner takes all which
was the compilation of his columns into two volumes.”
Sam Amuka Pemu, publisher of The Vanguard
said of the late Allah De: “He was a fine fellow; we will miss him.” Mr. Femi
Kusa former Editor of the Guardian, described him as a great columnist who was
very careful and diplomatic in his writings.
There were others too who paid
glowing tributes to a man who gave his life for journalism. The chairman,
Nigerian Union of Journalists (NUJ) Lagos State Council, Deji Elumoye, said the
late Odunewu was a foremost journalist who never did anything else but
journalism. “He talked about proper practices of journalism and was always
willing to advise the NUJ. We will miss him,” he said.
Former Editor of The Sunday Times
Gbolabo Ogunsanwo believed the profession has lost one of its heroes. “Alade
Odunewu was the uncrowned dean of newspaper columnists.”
Perhaps, few can be said to have
matched the passion and the talents of the late Odunewu, his devotion to the
cause of the journalism profession would be a model that the profession may
find hard to fill. And as he is committed to mother earth today, the encomiums
may have just begun.
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